If you’re evaluating CRMs for your business, you’ve likely come across two major players: HighLevel and HubSpot. Both platforms offer powerful features to help you attract leads, automate follow-ups, and manage customer relationships—but they do it in very different ways.
In this HighLevel review, we’ll explore how it stacks up against HubSpot in 2025—based on cost, features, usability, and overall value—so you can make the best choice for your business.
At Growndwork, we help business owners grow smarter by simplifying their systems. We’ve worked with both platforms, and here’s what you need to know.
What Is HighLevel?
HighLevel (also known as GoHighLevel) is an all-in-one CRM and marketing automation platform built for agencies and service-based businesses. It combines features from tools like ClickFunnels, Calendly, Mailchimp, and ActiveCampaign into one system.
Best for: Agencies, consultants, coaches, real estate pros, med spas, and service businesses that need funnels, automation, and client communication in one place.
What Is HubSpot?
HubSpot is a leading CRM platform built primarily for inbound marketing. It offers a suite of tools for marketing, sales, service, and operations, with a clean interface and a strong focus on content-driven growth.
Best for: Mid-sized to enterprise-level businesses, especially in B2B sectors, that want a scalable platform with deep analytics, content tools, and integrations.
HighLevel vs. HubSpot: Feature Breakdown
| Feature | HighLevel | HubSpot |
|---|---|---|
| CRM & Pipelines | ✔️ Simple, visual pipelines | ✔️ Advanced, customizable CRM |
| Email & SMS Automation | ✔️ Built-in, multi-channel workflows | ✔️ Email automation (SMS limited) |
| Funnels & Landing Pages | ✔️ Native funnel/website builder | ❌ Requires external tools or CMS |
| Appointment Scheduling | ✔️ Integrated calendar & reminders | ❌ Requires third-party integration |
| Live Chat & Inbox | ✔️ Unified inbox across channels | ✔️ Live chat + chatbot features |
| White Label Options | ✔️ Fully white-labeled for resellers | ❌ Not available |
| Support & Training | 📘 Strong community, growing support | 📘 Extensive knowledge base/support |
| Price | 💲 Flat monthly pricing | 💲 Freemium with rapid cost scaling |
Pricing Comparison (2025)
HighLevel:
- $97/month for a single business account
- $297/month for agencies with multiple client accounts
- Includes unlimited funnels, emails, SMS (with usage-based fees), calendars, and more
HubSpot:
- Free CRM with limited features
- Marketing Hub starts at $45/month
- Sales Hub starts at $50/month
- Full-featured packages can exceed $800–$3,200/month
- Add-ons for reporting, automation, CMS, and more
Note: HubSpot’s real cost often creeps up quickly as you grow or need premium features.
HighLevel Review: Where It Beats HubSpot
- All-in-One Simplicity: Combines landing pages, forms, automations, SMS, and scheduling natively.
- Cost-Effective: One flat price replaces multiple expensive tools.
- Ideal for Service Providers: Designed for appointment-based and lead-driven businesses.
- White-Label Capabilities: Agencies can resell HighLevel under their own brand.
Where HubSpot Has the Edge
- Brand Trust & Maturity: Established platform with wide adoption.
- Enterprise Features: Excellent for large teams with complex sales cycles.
- Content Marketing Tools: Advanced blogging, SEO, and CMS capabilities.
Final Verdict: HighLevel or HubSpot?
If you’re a small to midsize service-based business—or an agency helping others grow—HighLevel offers better value and faster ROI. It simplifies your systems, automates client interactions, and puts everything in one place.
If you’re an enterprise company with in-house marketing teams and complex workflows, HubSpot may be the better fit—despite the higher cost.
Our Take at Growndwork
We use HighLevel at Growndwork because it aligns with our mission: helping businesses grow without drowning in tools, costs, or complexity. We’ve seen firsthand how quickly clients go from scattered systems to streamlined growth engines—with better results and less stress.
Ready to Try HighLevel?
Frequently Asked Questions
Is HighLevel better than HubSpot?
It depends on your business model. HighLevel is better for agencies and service businesses that want an affordable all-in-one platform. HubSpot is better for enterprises that rely on content marketing and need deeper analytics.
Can I migrate from HubSpot to HighLevel?
Yes. Growndwork can help you move contacts, automations, and lead funnels over to HighLevel with minimal disruption.
Does HighLevel offer a free plan?
No free plan, but a free 14- day trial is available. Most businesses find the ROI far outweighs the flat monthly cost compared to HubSpot’s tiered pricing.